Privacy Policy
Last updated: June 2026
Overview
Beyond Mush operates this Shopify-powered store to provide weaning essentials and digital parenting guides to UK parents. This policy explains how we collect, use, and protect your personal information.
What We Collect
Contact details including name, address, phone, and email. Payment information processed securely through Shopify Payments. Transaction history including items viewed, added to cart, and purchased. Device and usage data including IP address and browser type collected automatically. Any information you include when contacting our support team.
How We Use It
To process and fulfil your orders and arrange shipping. To send order confirmations and shipping notifications. To send marketing emails where you have opted in — unsubscribe anytime. To provide customer support. To prevent fraud and maintain security. To comply with UK legal obligations.
Who We Share It With
Shopify who hosts our store and processes payments. Klaviyo our email marketing platform for opted-in subscribers. Junip our reviews platform for post-purchase review requests. Shipping and fulfilment partners who receive your address solely to deliver your order. We never sell your personal information to any third party.
Cookies
We use essential cookies to keep your basket and checkout working, functional cookies to remember your preferences, and analytics cookies to understand how visitors use our site. You can manage cookie preferences when you first visit or through your browser settings at any time.
Your Rights
As a UK resident you have the right to access, correct, delete, restrict, or port your personal data. You may also withdraw consent to marketing at any time via the unsubscribe link in any email. To exercise your rights email support@beyondmush.com and we will respond within 30 days.
Children
Our store is not intended for children under 13. We do not knowingly collect data from children. Contact us at support@beyondmush.com to request deletion if relevant.
Security and Retention
We take reasonable steps to protect your data but cannot guarantee absolute security. We retain data only as long as necessary for the purposes described in this policy or as required by law.
Complaints
You may lodge a complaint with the UK Information Commissioner's Office at ico.org.uk if you have concerns about how we handle your data.
Changes
We may update this policy periodically. The revised version will always be posted on this page with an updated date.
Contact
For any privacy questions email support@beyondmush.com. We respond within 24 hours.